A low vacancy rate is an excellent goal for your rental property, but it can sometimes be difficult to know where to start. With the help of Orlando Vrbo management companies like Roseus Vacations, a full calendar of bookings is closer than you may think.
Did you know that your property loses value every time you have a vacancy? The total revenue of the short-term rental industry is set to reach $20 billion in 2025, which means there’s a lot of competition with bookings. Because of this, it’s crucial that you put some time into discovering why you have vacancies, and create a strategy for improving those low rates.
If you’re not sure where to begin, we’re here to help with some of our best solutions for reducing rental property vacancies.
Maintain a Clean, Well-Operating Rental Property
Cleanliness is arguably one of the most important factors when a guest is determining whether or not to make a booking. An unkempt home with an overgrown yard, broken appliances, and a dirty interior will collect a slew of negative reviews online and discourage future bookings.
If you live out of town, or simply don’t have time to clean and conduct regular inspections of your property, consider enlisting the help of an Orlando Vrbo management company. Roseus Vacations provides rigorous property inspections, a full-service maintenance team, and spotless housekeeping after each guest visit.
Advertise Your Rental Property
If you aren’t actively getting the word out, how do you expect to improve your vacancy rate? However, it’s important to be using the right advertising websites to get the most eyes on your listing. Roseus Vacations offers a selection of personalized owner services for their management properties. One of these features includes tailored marketing assistance through the use of cutting-edge technology for optimum exposure and more bookings.
We also recommend experimenting with a few different social media platforms. Ask yourself these questions:
- Which platform brings in most of my booking referrals and how can I create a strategy around that?
- What is my typical guest demographic and where are they looking for booking inspiration?
- Which platform has the largest reach?
Try posting different types of content on various social media platforms and see what gets the greatest exposure and connects most with your viewers. You know your guests best, after all!
Give Your Property an Edge
One way to boost your listing is to offer features and amenities other properties in your area lack. This could include investing in a hot tub, which is a huge draw for guests and can increase your nightly revenue. This could also be something as simple as offering hotel-quality amenities throughout the house, personalized guest relations, and 24/7 emergency service. Make sure to update your photos and prominently highlight those next-level features and amenities on your listing.
Another key way to give your property an edge is to work with an Orlando Vrbo management company that has your back and thinks ahead. When you enlist the help of Roseus Vacations, you receive access to an extensive database of former guests without doing any of the work. We’ll also conduct guest screenings before each reservation to ensure your property is always in good hands.
Bonus: If you need a comprehensive list of the best tips to start a successful rental, check out this insight from the experts.
Let Roseus Vacations Help Your Rental Property Today
Contact our Orlando Vrbo management company to discover the services and features that will give your property the boost that it needs. We have more than 15 years of experience working with brands like Disney, Hilton, and Loews, and we’re ready to transform your property into a thriving, must-stay listing.